Tuesday, April 26, 2011
Blekko is now including integration with Facebook Comments in its search results. Users who login with their Facebook accounts can communicate
Based on the comments we received on a recent article about the potential Facebook data could have in Google results, a lot of people don’t see any value in that. When asked about Blekko’s take on this, co-founder Mike Markson told WebProNews, “Facebook data is by no means a replacement for web data, but ignoring it is the equivalent of ignoring your friend’s opinions. We want people to be able to tap into both the power of the Web and the power of their friends’ specific knowledge.”
“The Web is increasingly a social experience and search has got to get more social too,” said CEO Rich Skrenta. “Integrating Facebook Comments brings the social graph and social commentary right to the results page. Because what your friend says about information is as important as any expert’s advice could ever be.”
Blekko began using Facebook “likes” in search results back in December (just after Bing did). Users can see when their friends have “liked” certain search results (kind of like Google’s +1 button).
The new Comments integration is about adding breaking news, opinions, insight and updates to trusted search results, according to Blekko. That and communicating directly with their friends during the search process.
As an added bonus, users can add the slashtag “/facebook” to any search query and see all results from their entire Facebook news feed.
About Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237
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Tuesday, April 26, 2011 0
By Leena Rao
Janrain, a user management platform that enables third party sign-in with 18 different providers, including Facebook, Google (GOOG), and Twitter; is releasing its Q1 2011 report today. Janrain’s report analyzes data from networks for social login and social sharing across the 350,000 websites worldwide that use Janrain sign-in product, Engage. For the first time in a year, Facebook has surpassed Google as the consumer preference for signing into Internet sites using Janrain.
During Q1 of 2011 (January 1 through March 31), 35% of online users chose to sign-in to sites with a Facebook account compared to 27% in Q4 of 2010. And 31% of users chose their Google log-in in Q1, followed by Yahoo with 13% and Twitter with 7%.
Janrain actually analyzed sign-in data by type of site as well. For example, Facebook is the most popular sign-in choice on news media sites for the second consecutive quarter, with 34% share, up from 32% in the previous quarter. Yahoo commanded a 28% share of all social logins in the news sector. Of course, Facebook’s share could increase more with the introduction of Facebook’s new commenting system.
Facebook has also picked up momentum in the retail space, says Janrain, with a quarterly growth rate of about 5% over the past three quarters. The startup says that this increase is at the expense of Yahoo, as opposed to Google, whose share has held steady over the past four quarters. Facebook’s login share on retail sites is up 10% over the past year, and Yahoo’s login share is down 11% year-over-year.
On mobile devices, Facebook and Google lead the pack by a considerable margin. Twitter’s share (11%) is greater on mobile devices than desktop platforms. The data above examines logins in the U.S., says Janrain, and the data internationally presents different trends. For example, Windows Live is twice as popular in Europe as a sign-in choice when compared with the U.S. Hyves commands as much as 60% share of all social logins on websites in the Netherlands, and regional portals such Web.de and GMX are popular in Germany. In Southeast Asia, Yahoo (YHOO) is the popular social login choice, and Google performs well in Brazil due to the popularity of Google’s social network Orkut.
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